Deadhead® Rum Transitions to a Larger Distillery

City of Industry, CA (October 29, 2015) – Deadhead® Rum—which recently won a Gold Medal for its Amber Rum and a Platinum Medal for its bottle design at the 2015 Sip Awards, the international spirits competition held in Newport, CA—will move distilleries this month to keep up with growing demand; its sales have nearly doubled in the past three years to almost 20,000 cases.

The new distillery named Rones de Mexico is headed by third-generation family member Eduardo Pineda García Lourdes and his father. At 15 degrees north latitude, Deadhead® Rum’s sugarcane grown in Tapachula, Chiapas is blanketed with a tropical climate, coastal breezes and ocean salinity. Rones de Mexico transforms this sugarcane into a Cuban-style rum—their master blender worked for several years with a large Cuban rum brand—and is housed in a bottle based off a tsantsa, the shrunken head of an enemy kept as a trophy. “The rum has natural flavors of Mayan sugarcane,” explains Kim Brandi, founder and CEO of Iconic Brand. “The aging in Chiapas oak barrels adds depth. It begins with these sweet oak flavors and then moves into notes of smooth vanilla cream and dried fruits—ending in an opulent, silky, mellow finish.”

No stranger to high marks, Deadhead® Rum has garnered a 95-point rating from THE TASTING PANEL Magazine, and its Deadhead® Dark Chocolate Rum expression also gained a 91-point rating.