Michael Carbajal Joins Deadhead Rum as Brand Ambassador and In-House Mixologist

Bartender Michael Carbajal has joined the Deadhead Rum family as brand ambassador and in-house mixologist where he will continue to create signature cocktails and promote the brand on social media and at tastings across the country. 

“Unlike other spirits that have strict laws regarding production guidelines,”says Carbajal, “each rum country has its own production methods and flavor profiles and Deadhead Rum has always impressed me with its non-interventionist, traditional, natural approach to producing fine rums.”

“We love Michael’s work,” says Founder and CEO Kim Brandi. “Michael has been a supporter of Deadhead rum starting back in 2015 when he was bartending at Hula’s Modern Tiki where his Deadhead rum crafted cocktails were on menu. We brought Michael on to curate our cocktails for the 2021 Arizona Tiki Oasis event. His cocktail submission ‘It Takes Two to Mango’ was selected by the Hotel Valley Ho in Scottsdale, AZ and featured at the ZUZU lounge and the OH pool. Every signature cocktail Michael curated for the event was made with the mark of passion and uniqueness. His deep understanding about spirits and the flavors that blend well with them really shined through in each cocktail, and so it was a natural move for us to ask Michael to join our Tiki Tribe.” 

Deadhead Rum is distilled in Chiapas, México by Rones de México, the most decorated distillery in México.  Family-owned and producing exceptional rums since 1948, the third-generation family members today are combining the best practices of old-world tradition with the best new-world technology from fermentation through distillation, maturation, and bottling.

Carbajal has a planned visit to Rones de México in Chiapas, México. “I’m very excited at the opportunity to spend some time at the source with all the folks at Rones de Mexico and learn more about rum production in Mexico. Especially excited to meet Jorge Perez Rafael and learn from a master distiller,” added Carbajal. 

“I am proud to represent a rum from a family-owned distillery with such a deep history in rum production and community roots in the Chiapas region,” says Carbajal. “The fact that Rones de México commits to the well-being of its people and the community in Chiapas was also an important factor in my decision to join the Deadhead Rum family. I’m looking forward to spending time there,” Carbajal added. 

Rones de México supports sustainable agriculture and the economic and social conditions of the communities in which they operate. It is committed to preserving and respecting the earth and the environment and participates in fair trade and is green industry certified.  What’s more, Rones donates to local schools, health clinics, and to local artisans.

Carbajal will also be responsible for developing Deadhead Rum’s cocktail portfolio and digital assets (Carbajal is also a photographer) and consumer rum education. In addition, he will consult with on-premise accounts to assist Deadhead Rum in placements and staff training. 

New Partners Join Deadhead Rum for a Coast-To-Coast 10th Anniversary Party

New Partners Join Deadhead Rum for a Coast-To-Coast 10th Anniversary Party

Deadhead Rum is hitching up the Bamboozle travel trailer with our newest equity partners and brand ambassadors – the Tiki Tribe – riding shotgun on a coast-to-coast party celebration of our 10th anniversary as a company. 

The newest Tiki Tribe members – Jimmy Psycho, Sammy Velvet, Odd Rodney, Kris Reifer, Doug Dorr – will be merrily in tow as we pull into San Diego in July and Lake George in September.  

Grab your tiki mugs and don your favorite aloha attire as these two venues feature the  release of our 10-year-old Limited Edition Anniversary Rum. This rum is as smooth as a baby’s butt having rested in American oak with Chiapas oak for the past 10 years. It is rich, full-bodied with a whiskey-style nose of stone fruit, maple syrup, and vanillin. The flavor is intense. Real intense. 

The 10th Anniversary parties will also feature cocktails curated by master mixologist Michael Carbajal, crazy, spooky, and mesmerizing musical performances by the Jimmy Psycho Experience, fun games, sweet prizes, and awesome limited edition merch designed by Tom “Thor” Thordarson.  

Come join the Deadhead family and its newest Tiki Tribe members because the road goes on forever and the party and swag never end. 

PARTY DATES

July 29, 2021 Tiki Oasis, San Diego-CA: Deadhead 10th Anniversary Party

July 30, 2021 Tiki Oasis, San Diego-CA: Deadhead 10th Anniversary Party

July 31, 2021 Tiki Oasis, San Diego-CA: Deadhead 10th Anniversary Party

September 17, 2021 Ohana Luau at the Lake, Lake George, NY Deadhead 10th Anniversary Party

September 18th, 2021 Ohana Luau at the Lake, Lake George, NY Deadhead 10th Anniversary Party