Tag Archive for: conservation





DeadHead® Rum has joined forces with the Saving Our Sharks Foundation to discover the most inventive mixologists, ready to redefine classic shark-themed cocktails with their innovative twists The goal of this competition is to reshape the cultural view of sharks—often marred by fear and stigma—to symbols of a sustainable future. Through this initiative, we aim to highlight the significance of preserving these magnificent marine animals and their critical role in the health of our oceans and, by extension, humanity itself one sip at a time.

The Deadhead® Rum Shark Conservation cocktail competition begins May 11, 2024 and ends July 1, 2024. The winning cocktail will compete in the finals for a chance to win the Grand Prize. Finalists will be judged live via Instagram on July 14, 2024, National Shark Awareness Day.




Embark on an unforgettable journey to the Mexican Caribbean, complete with airfare and accommodations at the luxurious Hotel B Cozumel located on the edge of the Caribbean Sea. Dive into a shark conservation adventure with a Cozumel boat adventure (diving or snorkeling lesson, depending on experience level) and learn from former shark fishermen. Join us at Cocomama Tiki Room’s Annual Creepy Tiki Weekender, happening October 30 through November 2, and showcase your mixology skills as a guest bartender at Cocomama Tiki Bar, featuring your award-winning Shark Conservation cocktail crafted with DeadHead® Rum. Your inspirational creation will also be included in an exclusive Cocktail Kit! Additionally, your bio and name will be proudly displayed on SavingourSharksfoundation.org and DeadHeadRum.com websites.



Tackle the negative stigma associated with shark-themed cocktails by creating a shark conservation inspired spin on a classic. This approach aims to increase awareness about these majestic sea creatures, underscore their critical role in the ocean’s ecosystem, and dispel myths about their threat to humans.

1. Must be 21+ and reside in the United States, or Mexico and be an active bartender.
2. One entry per person, per bar.
3. Entries must be in the form of a cocktail (not a shot) and be a minimum of 90 ml (3oz) liquid
4. Must follow:

○ @deadheadrum
○ @savingoursharksfoundation
○ @cocomamatikiroom

5. Must create a video 15-30 seconds in length:
○ Introduce yourself, name of your bar, and location.
○ State your Shark Conservation cocktail name.
○ Create your cocktail and call out ingredients starting with DeadHead® Rum 6 Year, etc.
○ Competitors are encouraged to explain their cocktails in the video while making them.
Points will be awarded for story, and overall presentation.
○ Include a Call To Action in your video, such as:
● Sharks are key to healthy oceans, essential for us all. I”m teaming up with Deadhead Rum and the Saving Our Sharks Foundation to change how we see sharks. Let’s stop fearing them and start saving them. Sharks are our hope for the future.

○ Additional points if video is posted on social media, and Must tag:
● @deadheadrum
● @savingoursharksfoundation
● @cocomamatikiroom
● #SharkCocktail

6. Entries must be submitted by email to competition@deadheadrum.com and include:
○ recipe
○ photo of the cocktail
○ and inspiration
○ video, if not posted on social media.

7. Drinks must contain no more than seven ingredients. Garnishes are not considered ingredients. It is acceptable to additionally spray a citrus fruit zest over the drink if specified as a garnish. DeadHead® Rum should be the star, and your cocktail should contain a minimum of 30ml (1oz). The total combined alcoholic ingredients must be equivalent to no more than 75ml (2.5oz) at 40%alc./vol.
8. Cocktails may be presented in any glass, ceramic or other hygienic and food safe receptacle. (Note: points are awarded for the use of eco-friendly sustainable ingredients and presentation.) No brand name or logo other than the regular discrete mark of the glassware manufacturer should be visible (sponsoring brand excepted).

9. Recipes entered must be the original creation of the competitor.
10. Recipes entered must be listed in (ml) or (oz) with the smallest being dashes.No free pouring.

11. Garnishes must be edible but may be mounted on sticks, skewers, straws, forks or other such common bar accessories. Use of edible fruits, herbs, leaves, and spices may include sprigs,
peels, barks, fruit shells etc. Any flowers and petals used must be of an edible variety.

12. By entering this competition, competitors agree to assign copyright of their recipe and drink name to the competition organizers.
13. Competitors and drinks presented during the competition may be photographed (still or video) by the organizers and copyright of these images for any use, including advertising, will be retained by the competition organizers.

Release of images
14. By entering this competition, you are giving permission and assigning license to use images photographed during the competition, both still and video to the organizers. You agree that images may be used in any media for any purpose which may include advertising, promotion, marketing and packaging for any product or service. And that these images may be combined with other images, text and graphics, and cropped, altered or modified. This release is irrevocable, worldwide and perpetual.

Drink Names
15. Drink names including trademarked, copyright, rude, lurid, sexual words, or words associated with narcotics or that promote illegal activity are prohibited.

16. Cocktails will be judged based on:
○ Balance (10 pts)
○ Taste (20 pts)
○ Simplicity (10 pts)
○ Originality (20 pts)
○ Story (10 pts)
○ Presentation (20 pts)
○ Video Submission (10 pts)


Let’s shake things up and blend mixology with sustainability! It’s all about celebrating innovation and making a difference. Whether you’re a pro behind the bar or just starting to explore mixology, this is your chance to stand out, inspire, and really make an impact.


Mexican Caribbean Reef

Deadhead Rum and Saving Our Sharks Foundation Shake Up Conservation with Shark Cocktail Partnership

In an exciting and flavorful new venture aimed at stirring positive change for ocean conservation, Saving Our Sharks Foundation (SOSF) and Deadhead® Rum have joined forces to protect sharks and transform lives. This dynamic partnership introduces the Deadhead® SOSF Shark Cocktail campaign that intertwines hospitality with conservation.

Representing a fusion of flavors and values, the collaboration underscores the importance of sharks in maintaining the delicate balance of marine ecosystems. By leveraging the platform of the hospitality and tourism industries, the partnership aims to raise awareness, spark conversations, and mobilize action towards safeguarding shark populations and preserving our oceans.

This is more than mixing ingredients—it’s about mixing ideas, passion, and action for the health of our oceans. It exemplifies the potential of joining forces across industries to drive meaningful impact for the benefit of sharks, the ocean, and the communities that rely on them.  Central to the partnership is the Deadhead® SOSF Shark Cocktail campaign which challenges select on-premise bars and restaurants to craft an exclusive ocean conservation-themed cocktail using Deadhead Rum. This innovative beverage experience serves as a gateway for individuals to delve into the world of shark conservation, illustrating how everyday choices can contribute to the greater good of our planet.

Kim Brandi, founder of Deadhead Rum expressed enthusiasm for the partnership’s potential to inspire change: “The Deadhead® SOSF Shark Cocktail campaign aspires not just to serve a drink, but to create a conversation—an experiential sip towards a more sustainable future.”

The Deadhead® SOSF Shark Cocktail campaign is set to launch on May 5, 2024, at the Golden Tiki in Las Vegas, Nevada. The highlight of this campaign is the “Caribbean Shark Revivor” cocktail, a creation of renowned Drink Specialist, Adam Rains. This unique cocktail combines Deadhead Rum with freshly squeezed lime juice, a distinctive mix of salted peach tamarind ginger honey, southern style amaro, absinthe, and specially crafted, ocean conservation-themed garnishes by Dress the Drink. These imaginative garnishes, made from all-natural ingredients, are designed to mimic the coral reefs of the Mexican Caribbean, adding a whimsical touch to each drink.

For every shark-themed cocktail sold, a direct contribution will be made towards the advancement of ocean conservation initiatives, marrying the act of sipping with sustainability efforts. Conservation-focused cocktails will be available in select bars, restaurants, and hospitality venues that share a commitment to environmental consciousness, symbolizing the collaboration between the private sector and conservation organizations in fostering a more sustainable future. The collaboration also includes educational initiatives, community engagement efforts, and ongoing support for shark conservation projects led by SOSF.

“Led by Deadhead, this creative initiative is a stepping stone for the Shark Hero Program throughout North America. It enables multiple Shark Heroes to create a positive and collaborative impact via partnerships to position the Shark Drink and Shark Table  concepts to raise awareness while saving sharks one drink and bite at a time,” stated Cristina Balcázar Escalera, SOSF Shark Hero and Project Manager.

This collaborative partnership between SOSF and Deadhead Rum serves as a beacon of hope, illustrating how the private sector can leverage its influence and resources to mobilize individuals towards a common goal that benefits both people and the planet.




About Saving Our Sharks Foundation:

Saving Our Sharks Foundation (SOSF) is a leading non-profit organization dedicated to the protection and conservation of sharks and marine ecosystems. Through research, advocacy, and community engagement, SOSF strives to ensure a sustainable future for our oceans.

For more information on our Shark Hero partnerships and opportunities for involvement, please contact: theteam@savingoursharksfoundation.org

Press contact: Angelica Arenzana  / a_arenzana@savingoursharksfoundation.org

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About Deadhead Rum:

Deadhead Rum is a premium rum brand known for its distinctive packaging and exceptional quality. Committed to environmental stewardship, Deadhead Rum actively supports marine conservation initiatives and collaborates with organizations like SOSF to drive positive change for our planet. For more information on the Deadhead SOSF Cocktail Campaign partnerships and opportunities, please contact: info@deadheadrum.com

Press Contact: Kim Brandi / kim@iconicbrandsinc.com

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