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SHARK CONSERVATION COCKTAIL COMPETITION MAY 11TH – JULY 1

CALLING ALL MIXOLOGISTS

SHARK CONSERVATION COCKTAIL COMPETITION

FOR A CAUSE

DeadHead® Rum has joined forces with the Saving Our Sharks Foundation to discover the most inventive mixologists, ready to redefine classic shark-themed cocktails with their innovative twists The goal of this competition is to reshape the cultural view of sharks—often marred by fear and stigma—to symbols of a sustainable future. Through this initiative, we aim to highlight the significance of preserving these magnificent marine animals and their critical role in the health of our oceans and, by extension, humanity itself one sip at a time.

The Deadhead® Rum Shark Conservation cocktail competition begins May 11, 2024 and ends July 1, 2024. The winning cocktail will compete in the finals for a chance to win the Grand Prize. Finalists will be judged live via Instagram on July 14, 2024, National Shark Awareness Day.

 

GRAND PRIZE

TRIP TO THE MEXICAN CARIBBEAN

Embark on an unforgettable journey to the Mexican Caribbean, complete with airfare and accommodations at the luxurious Hotel B Cozumel located on the edge of the Caribbean Sea. Dive into a shark conservation adventure with a Cozumel boat adventure (diving or snorkeling lesson, depending on experience level) and learn from former shark fishermen. Join us at Cocomama Tiki Room’s Annual Creepy Tiki Weekender, happening October 30 through November 2, and showcase your mixology skills as a guest bartender at Cocomama Tiki Bar, featuring your award-winning Shark Conservation cocktail crafted with DeadHead® Rum. Your inspirational creation will also be included in an exclusive Cocktail Kit! Additionally, your bio and name will be proudly displayed on SavingourSharksfoundation.org and DeadHeadRum.com websites.

ENTRY DETAILS & COMPETITION RULES

Objective

Tackle the negative stigma associated with shark-themed cocktails by creating a shark conservation inspired spin on a classic. This approach aims to increase awareness about these majestic sea creatures, underscore their critical role in the ocean’s ecosystem, and dispel myths about their threat to humans.

Entry
1. Must be 21+ and reside in the United States, or Mexico and be an active bartender.
2. One entry per person, per bar.
3. Entries must be in the form of a cocktail (not a shot) and be a minimum of 90 ml (3oz) liquid
volume.
4. Must follow:

○ @deadheadrum
○ @savingoursharksfoundation
○ @cocomamatikiroom

5. Must create a video 15-30 seconds in length:
○ Introduce yourself, name of your bar, and location.
○ State your Shark Conservation cocktail name.
○ Create your cocktail and call out ingredients starting with DeadHead® Rum 6 Year, etc.
○ Competitors are encouraged to explain their cocktails in the video while making them.
Points will be awarded for story, and overall presentation.
○ Include a Call To Action in your video, such as:
● Sharks are key to healthy oceans, essential for us all. I”m teaming up with Deadhead Rum and the Saving Our Sharks Foundation to change how we see sharks. Let’s stop fearing them and start saving them. Sharks are our hope for the future.

○ Additional points if video is posted on social media, and Must tag:
● @deadheadrum
● @savingoursharksfoundation
● @cocomamatikiroom
● #SharkCocktail

6. Entries must be submitted by email to competition@deadheadrum.com and include:
○ recipe
○ photo of the cocktail
○ and inspiration
○ video, if not posted on social media.

Ingredients
7. Drinks must contain no more than seven ingredients. Garnishes are not considered ingredients. It is acceptable to additionally spray a citrus fruit zest over the drink if specified as a garnish. DeadHead® Rum should be the star, and your cocktail should contain a minimum of 30ml (1oz). The total combined alcoholic ingredients must be equivalent to no more than 75ml (2.5oz) at 40%alc./vol.
8. Cocktails may be presented in any glass, ceramic or other hygienic and food safe receptacle. (Note: points are awarded for the use of eco-friendly sustainable ingredients and presentation.) No brand name or logo other than the regular discrete mark of the glassware manufacturer should be visible (sponsoring brand excepted).

Recipes
9. Recipes entered must be the original creation of the competitor.
10. Recipes entered must be listed in (ml) or (oz) with the smallest being dashes.No free pouring.

Garnishes
11. Garnishes must be edible but may be mounted on sticks, skewers, straws, forks or other such common bar accessories. Use of edible fruits, herbs, leaves, and spices may include sprigs,
peels, barks, fruit shells etc. Any flowers and petals used must be of an edible variety.

Copyright
12. By entering this competition, competitors agree to assign copyright of their recipe and drink name to the competition organizers.
13. Competitors and drinks presented during the competition may be photographed (still or video) by the organizers and copyright of these images for any use, including advertising, will be retained by the competition organizers.

Release of images
14. By entering this competition, you are giving permission and assigning license to use images photographed during the competition, both still and video to the organizers. You agree that images may be used in any media for any purpose which may include advertising, promotion, marketing and packaging for any product or service. And that these images may be combined with other images, text and graphics, and cropped, altered or modified. This release is irrevocable, worldwide and perpetual.

Drink Names
15. Drink names including trademarked, copyright, rude, lurid, sexual words, or words associated with narcotics or that promote illegal activity are prohibited.

Judging
16. Cocktails will be judged based on:
○ Balance (10 pts)
○ Taste (20 pts)
○ Simplicity (10 pts)
○ Originality (20 pts)
○ Story (10 pts)
○ Presentation (20 pts)
○ Video Submission (10 pts)

ARE YOU READY TO CLAIM THE TITLE?

Let’s shake things up and blend mixology with sustainability! It’s all about celebrating innovation and making a difference. Whether you’re a pro behind the bar or just starting to explore mixology, this is your chance to stand out, inspire, and really make an impact.

TRADEMARKS OWNED BY DEADHEAD RUM ©2024 ICONIC BRANDS INC., TEMECULA, CA AND
SAVING OUR SHARKS FOUNDATION ©2024 BERWYN, PA. PLEASE DRINK RESPONSIBLY.