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SHARK CONSERVATION COCKTAIL COMPETITION MAY 11TH – JULY 1

CALLING ALL MIXOLOGISTS

SHARK CONSERVATION COCKTAIL COMPETITION

FOR A CAUSE

DeadHead® Rum has joined forces with the Saving Our Sharks Foundation to discover the most inventive mixologists, ready to redefine classic shark-themed cocktails with their innovative twists The goal of this competition is to reshape the cultural view of sharks—often marred by fear and stigma—to symbols of a sustainable future. Through this initiative, we aim to highlight the significance of preserving these magnificent marine animals and their critical role in the health of our oceans and, by extension, humanity itself one sip at a time.

The Deadhead® Rum Shark Conservation cocktail competition begins May 11, 2024 and ends July 1, 2024. The winning cocktail will compete in the finals for a chance to win the Grand Prize. Finalists will be judged live via Instagram on July 14, 2024, National Shark Awareness Day.

 

GRAND PRIZE

TRIP TO THE MEXICAN CARIBBEAN

Embark on an unforgettable journey to the Mexican Caribbean, complete with airfare and accommodations at the luxurious Hotel B Cozumel located on the edge of the Caribbean Sea. Dive into a shark conservation adventure with a Cozumel boat adventure (diving or snorkeling lesson, depending on experience level) and learn from former shark fishermen. Join us at Cocomama Tiki Room’s Annual Creepy Tiki Weekender, happening October 30 through November 2, and showcase your mixology skills as a guest bartender at Cocomama Tiki Bar, featuring your award-winning Shark Conservation cocktail crafted with DeadHead® Rum. Your inspirational creation will also be included in an exclusive Cocktail Kit! Additionally, your bio and name will be proudly displayed on SavingourSharksfoundation.org and DeadHeadRum.com websites.

ENTRY DETAILS & COMPETITION RULES

Objective

Tackle the negative stigma associated with shark-themed cocktails by creating a shark conservation inspired spin on a classic. This approach aims to increase awareness about these majestic sea creatures, underscore their critical role in the ocean’s ecosystem, and dispel myths about their threat to humans.

Entry
1. Must be 21+ and reside in the United States, or Mexico and be an active bartender.
2. One entry per person, per bar.
3. Entries must be in the form of a cocktail (not a shot) and be a minimum of 90 ml (3oz) liquid
volume.
4. Must follow:

○ @deadheadrum
○ @savingoursharksfoundation
○ @cocomamatikiroom

5. Must create a video 15-30 seconds in length:
○ Introduce yourself, name of your bar, and location.
○ State your Shark Conservation cocktail name.
○ Create your cocktail and call out ingredients starting with DeadHead® Rum 6 Year, etc.
○ Competitors are encouraged to explain their cocktails in the video while making them.
Points will be awarded for story, and overall presentation.
○ Include a Call To Action in your video, such as:
● Sharks are key to healthy oceans, essential for us all. I”m teaming up with Deadhead Rum and the Saving Our Sharks Foundation to change how we see sharks. Let’s stop fearing them and start saving them. Sharks are our hope for the future.

○ Additional points if video is posted on social media, and Must tag:
● @deadheadrum
● @savingoursharksfoundation
● @cocomamatikiroom
● #SharkCocktail

6. Entries must be submitted by email to competition@deadheadrum.com and include:
○ recipe
○ photo of the cocktail
○ and inspiration
○ video, if not posted on social media.

Ingredients
7. Drinks must contain no more than seven ingredients. Garnishes are not considered ingredients. It is acceptable to additionally spray a citrus fruit zest over the drink if specified as a garnish. DeadHead® Rum should be the star, and your cocktail should contain a minimum of 30ml (1oz). The total combined alcoholic ingredients must be equivalent to no more than 75ml (2.5oz) at 40%alc./vol.
8. Cocktails may be presented in any glass, ceramic or other hygienic and food safe receptacle. (Note: points are awarded for the use of eco-friendly sustainable ingredients and presentation.) No brand name or logo other than the regular discrete mark of the glassware manufacturer should be visible (sponsoring brand excepted).

Recipes
9. Recipes entered must be the original creation of the competitor.
10. Recipes entered must be listed in (ml) or (oz) with the smallest being dashes.No free pouring.

Garnishes
11. Garnishes must be edible but may be mounted on sticks, skewers, straws, forks or other such common bar accessories. Use of edible fruits, herbs, leaves, and spices may include sprigs,
peels, barks, fruit shells etc. Any flowers and petals used must be of an edible variety.

Copyright
12. By entering this competition, competitors agree to assign copyright of their recipe and drink name to the competition organizers.
13. Competitors and drinks presented during the competition may be photographed (still or video) by the organizers and copyright of these images for any use, including advertising, will be retained by the competition organizers.

Release of images
14. By entering this competition, you are giving permission and assigning license to use images photographed during the competition, both still and video to the organizers. You agree that images may be used in any media for any purpose which may include advertising, promotion, marketing and packaging for any product or service. And that these images may be combined with other images, text and graphics, and cropped, altered or modified. This release is irrevocable, worldwide and perpetual.

Drink Names
15. Drink names including trademarked, copyright, rude, lurid, sexual words, or words associated with narcotics or that promote illegal activity are prohibited.

Judging
16. Cocktails will be judged based on:
○ Balance (10 pts)
○ Taste (20 pts)
○ Simplicity (10 pts)
○ Originality (20 pts)
○ Story (10 pts)
○ Presentation (20 pts)
○ Video Submission (10 pts)

ARE YOU READY TO CLAIM THE TITLE?

Let’s shake things up and blend mixology with sustainability! It’s all about celebrating innovation and making a difference. Whether you’re a pro behind the bar or just starting to explore mixology, this is your chance to stand out, inspire, and really make an impact.

TRADEMARKS OWNED BY DEADHEAD RUM ©2024 ICONIC BRANDS INC., TEMECULA, CA AND
SAVING OUR SHARKS FOUNDATION ©2024 BERWYN, PA. PLEASE DRINK RESPONSIBLY.

Tiki Oasis San Diego 2023!

2023 Tiki Oasis Arizona

Featured in The Week!

10 Years Strong. The Spirit Lives On.

When we created Deadhead Rum in 2011, we did so because we wanted to bring deserved attention to, and honor to, the storied history of rum production in México. 

After all, since the 18th-century, sugarcane has been a major crop in México and rum is a national beverage. Today, México has more sugar mills than any of its Caribbean neighbors. 

Last year, México produced 56.8 million tons of sugarcane making it the sixth largest producer in the world. And while México is internationally known for its tequila and mezcal, the fine rums coming out of México have gone largely unnoticed by the world rum scene. 

At Deadhead Rum, we set out from the beginning to change that global neglect. Starting with partnering with the most-awarded distillery in México, Rones de México, a family-owned artisanal distillery that’s been making handcrafted exceptional rum since 1948. Its master distiller, Jorge Perez Rafael, is the most decorated distiller in México. 

And while we had just the right distillery and master blender, we didn’t wish to put our fine rum in just any common bottle. We wanted our bottle to stand out on shelves and get noticed. And we wanted our bottle to represent a cultural connection to the history of the State of Chiapas. The shrunken head pays tribute to Mayan rituals of family protection, triumph, and honor in the Chiapas region. 

We were honored as well when The Tasting Panel gave Deadhead Rum a 95-point rating and our Deadhead Dark Chocolate Rum a 92-point rating. 

10th Anniversary Limited Edition Deadhead Rum

To celebrate our ten years of commitment to making the very finest rum and putting Méxican rum on the map, we asked our master blender Jorge to create a 10th Anniversary Limited Edition Deadhead Rum and disappoint us he did not. 

The Deadhead 10th Anniversary Rum is extraordinary. This elegant 80-proof spirit features a whiskey-nose of stone fruit and maple syrup. Brown sugar melts on the tongue, followed by cigar-leaf and sassafras. Toasted pecan and oatmeal drive even more textural complexity. Oak and leather are magnificent on the finish, which exudes pure depth of character.

Each amber glass-bottle features a black-matte, copper-foil embossed label that is hand-numbered. This sleek, stunning 10th Anniversary Limited Edition Bottle will surely be a back-lit beauty on top-shelves of bars and Tiki lounges everywhere. The 10th Anniversary Deadhead Rum Limited Edition will be available June 2021. 

It Takes a Village

For us, the past ten years have been an exciting (and certainly challenging) ride. And although we knew we had the finest rum and outstanding packaging (winning dozens of medals including Gold and Double Gold for taste at the Craft Competition International Awards, Wine & Spirits Wholesalers of America, BTI and Sip Awards and a Platinum Medal for bottle design at the Sip Awards) it hasn’t been a cakewalk in the hypercompetitive spirits marketplace. 

We are a small, family-owned company competing against the deep-pocketed global rum marketers producing oceans of rum from  better-known rum countries such as Barbados, Jamaica, and Cuba. 

But like the shrunken head ritual of Mayan civilization, we have empowered ourselves with the spirit of our global rum adversaries and market challenges and are finding creative and committed ways to put Deadhead Rum and the Méxican rum industry front and center. 

Even though Deadhead Rum started 10 years ago, facing the slings and arrows of uncontrollable variables such as distribution disruptions and a global pandemic, in some ways we feel born again. The new kid on the block. We’re back and we’re not going away.

This year we have reopened 24 markets in the US, and reopened Australia, and added the UK, Israel, South Africa, and Singapore expanding our footprint to 38 countries. From the nadir to the greater, sales are back up to over 40,000 cases. 

It may take a village to raise a child but it takes a whole lot more people to raise a successful global rum brand. We would like to thank everyone in this crazy business for making Deadhead Rum a success and an even greater success going forward. 

Starting with our own tribe, which we call the Tiki Council – those spirited cheerleaders both inside and outside the company who shout our message of authenticity and commitment to excellence every day.

And of course from our tireless distributors and loyal wholesale accounts to our enthusiastic bloggers, media supporters and on-premise devotees, without whom our renewed growth would not have been possible, we thank you all for making us 10 years strong. The spirit lives on.  

deadhead rum pool tiki oasis arizona

2021 Arizona Tiki Oasis

We’d like to thank everyone who partied with us at Tiki Oasis Arizona. 

We loved the enthusiasm at the opening night party followed by the Shag Party we sponsored featuring the Purple People Eater cocktail curated by master mixologist Michael Carabajal.

We’re celebrating our 10th Anniversary of bringing you the finest rum made in México. Maybe the finest rum made anywhere. 

Come join us at Tiki Oasis San Diego in July if you can. We will be introducing our 10th Anniversary Limited Edition Rum.

Deadhead Rum. Ten years strong. The spirit lives on. 

Deadhead Rum 10 Year Anniversary Limited Edition

Deadhead Rum 10 Year Anniversary Limited Edition

The online virtual tasting with RumRatings last month was awesome. RumRatings members were among the first to taste our 10th Anniversary Limited Edition Rum and taste they did. Deadhead Rum’s CEO Kim Brandi and Rums from México Director Eduardo Pineda GL joined RumRatings host online to taste through Deadhead Rum Dark Chocolate and the 10th Anniversary Limited Edition bottling. 

As Eduardo said after tasting the 10th Anniversary Limited Edition rum, “this rum has been resting in American oak with Chiapas oak for the past 10 years. It is rich, intense, full-bodied, redolent with a whiskey-style nose of stone fruit, maple syrup, and vanillin.”

We couldn’t agree more. And we think you’ll agree this is the finest rum we’ve ever made when you taste it, which you can right now if you go to RumRatings.Com and preorder a bottle today. 

If you were one of the RumRatings members that have already tasted the 10th Anniversary Limited Edition Rum then you know how good this rum is. Let everyone know how good it is by posting your rating on RumRatings.Com where, if you sign up for a free account and rate Deadhead Rums, you’ll be eligible for a special discount rate just for doing so. 

The Deadhead 10th Anniversary Limited Edition Rum. 10 years strong. The spirit lives on. 

deadhead rum rhythm collision 2019

2019 Rhythm Collision

deadhead rum tiki caliente 2019

2019 Tiki Caliente